Independent Executive Creative Director · Madrid · Since 2010
Moving Motorola from devices to lifestyle tech. A five-day sprint on Lake Como, then a full brand system with Porto Rocha that now carries every launch.
Three real creators and the crews behind them, in São Paulo, Madrid and Tokyo. A Moto G docu-series premiered worldwide on the same day.
Putting a legacy beauty brand back in the conversation. Two four-day sprints, a new platform, and a nationwide relaunch in under six months.
Motorola’s first World Cup as Official Smartphone Partner. One platform, Football is Calling, that puts the brand inside the passion.
The method behind the work
Big problems need one room. Beat is the sprint method behind most of this work: strategy, creative and the people who decide, together for one to five days, until the direction is clear and signed.
How Beat works →Jason Statham as Santa’s stunt double, in a 30-tonne tank. A six-minute film-within-a-film, from concept to approval in five days.
Thirty-five crystals, set by hand, on a phone that folds. The launch of the Razr Brilliant Collection, shot the way fashion is shot.
Pantone’s Colour of the Year, launched on a special edition motorola edge 70 with Swarovski crystals and shot like a piece of jewellery.
A phone named after what makes you different. Four films about four people and the passion they keep at.
Suave’s first men’s campaign in a decade, from a four-day sprint in New York to a filmed prototype on day five.
Defy The Rules, the biggest campaign in Co:Labs’ history. Four characters who break Japanese stereotypes every day.
