Leandro Bordoni

 Madrid, Spain
Available worldwide

Independent ECD
Culture, Craft, Strategy.INQUIRES
hola@leandrobordoni.com
+34 662 180 031


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WAYS OF WORK
001 Creative Partner
002 Project
003 Beat (You’re here)

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BEAT








Big problems don’t 
need more meetings. 
They need one room.






Beat is a sprint methodology that collapses strategy, creativity, and decision-making into the same space, at the same time. Less bureaucracy. Fewer handovers. Faster clarity you can actually ship.→ Depth before speed. We arrive with real context already loaded, so Day One isn’t guesswork.

→ Decisions in days, not months. We compress feedback loops without making it superficial.→ Shared ownership. Clients do not “approve work”. They help build it, so alignment sticks.

→ You leave with  a clear direction. Sharper choices. Real momentum. The kind that survives Monday morning and five time zones.








Proof in practice


Suave, New York (two sprints, two outcomes)

Suave is a legacy US beauty brand that had drifted into the background. Under Unilever, it wasn’t built for momentum. Once it exited, the opportunity was clear and urgent: modernise the brand, sharpen its point of view, and earn visibility again with a new generation, before relevance slipped further.

We designed a two-week sequence to remove ambiguity before a single campaign decision was made. Two four-day sprints, eight creatives, along with 4 client stakeholders in the room every day.

Week one was brand first, led by specialists, and finished with a mini brand book that made the new direction tangible, not theoretical. Week two flipped into campaign mode with campaign experts, using the brand work as a locked foundation. We prototyped in real time with product photography and fast video tests, so we could validate choices quickly and move forward with confidence, ending the two weeks with a completely renovated brand that now is leaving up to its legacy name.


Results

—  Brand relaunch in under 6 months

—  First men’s campaign in 10 years

—  +18% total brand unaided awareness (female consumers)

—  +28% haircare unaided awareness (female consumers)

—  +49% improved purchase consideration across core segments





Motorola, Lake Como (a global alignment sprint)

Motorola is one of the most iconic names in mobile, but the category moved on. After the smartphone reset, the brand returned into a market where recognition didn’t automatically translate to relevance. The brief was to rebuild top-of-mind status with a clearer point of view, sharper brand expression, and a story that connects with new audiences, including Gen Z.

A five-day sprint built to do more than “create work”. We assembled 24+ people across disciplines and regions to align decision-making, unblock internal friction, and build a direction that could scale globally.

The sprint strengthened relationships inside the client team and between client and creatives, creating the shared language that global brands depend on. The output was a consolidated sprint book and a practical playbook for brand refresh and repositioning, designed to travel cleanly across NA, EMEA, APAC, and beyond.


Results

—  +20% YoY, best-ever annual smartphone sales in 2025

—  Highest smartphone revenue since Lenovo’s acquisition

—  #1 flip phone in NA and LatAm in 2025

—  Biggest brand redesign to date, set to launch  in 2026
















A studio assembled 
on demand

Every Beat session brings together a handpicked selection of talent for the project. We build a purpose-made roster around the problem, not around org charts. That means the best people for the job, including specialists you might not usually see in the first meeting, or ever. 

The result is faster clarity, higher craft, and work that feels inevitable.













Let’s talk about what Beat can unlock for you.



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