Leandro Bordoni

 Madrid, Spain
Available worldwide

Independent ECD
Culture, Craft, Strategy.INQUIRES
hola@leandrobordoni.com
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ECHOES
Motorola
Global
2024
A mini-documentary series filmed in São Paulo, Madrid and Tokyo.












Three stories. 
One generation. 
A brand heard through culture.

Echoes is a mini-documentary series for Moto G that explores how creativity travels, mutates, and comes back transformed. Instead of talking about features, the project listens. To people. To places. To culture in motion.

Each film follows a different protagonist whose life is shaped by movement, sound, and self-expression, reflecting Moto G’s role as a constant companion in everyday creative journeys.Echoes was designed as a regional story with global legs. The format allowed Moto G to root itself in real local culture while building a system that could scale across markets, creators, and platforms.

By focusing on universally recognizable creative journeys rather than trend-led aesthetics or product features, the campaign created relevance without localization fatigue. Each story works independently, yet together they form a flexible content ecosystem, adaptable to different regions, media placements, and rollout tempos.




















Rafaella Braga,
the Graffiti Artist

Rafaela moves between fashion, image, and identity with instinctive confidence. Her story is about visibility and self-definition, navigating spaces where culture, style, and personal expression collide. Through her lens, Echoes explores how creativity today is lived in real time, shaped by environment, people, and the need to be seen on your own terms.São Paulo, Brasil































Le Nomad, 
the Music Producer

Lucas is a DJ and producer based in Madrid who has lived in more than 13 countries. His relationship with music is built through displacement, adaptation, and curiosity. For Lucas, sound is a way of belonging wherever he lands. His story captures a generation that doesn’t settle, constantly absorbing influences and turning them into something personal. Moto G becomes part of that flow, present in moments of transition, not performance.Madrid, Spain























































A global premiere, designed 
to live beyond the screen.








The launch of Echoes was designed as a cultural moment, not just a media drop. All episodes premiered globally at the same time, anchored by a live screening in Madrid that brought together creatives, artists, DJs, and cultural voices closely connected to the worlds the series explores. From there, the campaign expanded organically across regions through a network of small, meaningful activations. QR codes invited audiences to go deeper, unlocking extensions of each story: a curated playlist by Le Nomad, places and routes shared by Kazane, fashion collaborations connected to his practice, and an intimate gallery presentation of the work Rafaela Braga created during the shoot. Rather than pushing one message everywhere, the launch opened multiple entry points into the same universe, allowing people to discover Echoes through culture, curiosity, and participation.



















Kazane, 
the Football Freestyler

Kazane’s world is built through craft and discipline. Rooted in music and movement, his practice reflects repetition, patience, and obsession with detail. His story brings a quieter rhythm to the series, showing how ideas grow slowly before they resonate. Echoes follows that process, mirroring Moto G’s belief in accessible tools that support creators without getting in the way.Tokyo, Japan










































Let’s talk about what we can do together.



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