Leandro Bordoni

 Madrid, Spain
Available worldwide

Independent ECD
Culture, Craft, Strategy.INQUIRES
hola@leandrobordoni.com
+34 662 180 031LinkedIn
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MOTO+
FIFA2026

Motorola
+FIFA World Cup
2026
Motorola’s First Global Sponsorship
for the FIFA World Cup 2026

Hello, Wild You. A Global idea built to travel.

At the center of Motorola’s FIFA World Cup platform sits a simple, human truth: every four years, the World Cup unlocks a side of people that’s louder, freer, and unapologetically alive. “Hello, Wild You.” became a global idea designed to scale without losing meaning.


One emotional message, strong enough to live at the epicenter, flexible enough to adapt across cultures, languages, and formats. Instead of chasing local gimmicks, the campaign anchored itself in behavior everyone recognizes. When football calls, life pauses. That clarity allowed markets to move fast, stay consistent, and feel locally relevant without fragmenting the brand. The result was a global system, not just a global line.












One Day to Align the World. A 1-day sprint to kickstart the project.

 The entire platform started with a one-day sprint, built specifically for this World Cup project. We designed a tailored methodology to solve the real problem upfront: global misalignment before creative even begins.
Instead of jumping into concepts, the sprint focused on generating shared data, cultural insight, and strategic clarity across regions.

By bringing key stakeholders into the same room, we pressure-tested assumptions, aligned on the human truth, and locked a single creative territory before ideation started. The day didn’t end with possibilities, but with an approved direction everyone could build from, giving markets a clear brief, confidence to move fast, and a system that could scale without friction.


















Build for localization, designed for speed.

 From day one, the work was structured to scale. A modular visual system, a clear narrative arc, and a tone of voice that prioritized rhythm over slogans allowed regions to activate quickly without new production. Headlines, films, OOH, and social assets were designed to flex, keeping Motorola’s attitude intact while letting each market speak in its own cultural language.

The idea didn’t rely on football clichés or star power. It relied on emotion. That made it adaptable across NA, EMEA, APAC, and LATAM, while maintaining a single, recognizable global presence. One idea. Many executions. No dilution.

































Let’s talk about what we can do together.



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