Leandro Bordoni

 Madrid, Spain
Available worldwide

Independent ECD
Culture, Craft, Strategy.INQUIRES
hola@leandrobordoni.com
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From Insight to Film in Five Days

Suave Men marked the brand’s first men’s campaign in over a decade, and it started with a four-day sprint in NYC. We brought together a sharp, cross-disciplinary team with deep expertise in men’s grooming, social-first thinking, and beauty culture.Grounded in consumer data and cultural insight, the sprint aligned the brand’s renewed positioning with a clear creative territory. By day four, the idea was fully formed.

On day five, we prototyped it for real, filming a low-fi execution that proved the concept, tone, and visual language. The result was a fast, confident re-entry into the men’s category, showing how sprint-led collaboration can turn insight into culture-ready work at unprecedented speed.








































A Four-Day Sprint That Reset Suave Men

The Suave Men campaign was built through an intensive four-day sprint designed to remove friction, accelerate decision-making, and lock a clear creative direction fast.

We assembled a focused group of specialists across brand, social-first creativity, grooming culture, and production, all aligned around a single goal: reintroduce Suave Men with relevance and confidence. Using consumer, category, and cultural signals as inputs, the sprint moved quickly from insight to territory, from tone to executional idea.

Decisions were made in the room, with clients fully embedded, allowing us to stress-test ideas in real time and avoid theoretical thinking. By the end of day four, the campaign was not a deck, but a resolved concept ready to live. On day five, we proved it by filming a prototype, turning strategy into something tangible, shareable, and immediately actionable.











01
Full brand relaunch
in under 6 months.02
The first men's campaign
in 10 years.03
Refreshed brand positioning
rooted in consumer insights.04
New creative assets across
TV, digital, social, retail.05
Cross-functional engagement:
marketing, innovation, leadership.