Manifesto
Most briefs arrive messy. Too many inputs, too many opinions, too little time. My job is to make them clear.
I start with culture: what people already love, repeat and argue about. A brand earns its place there by having something to say.
Then I put everyone in one room. Decisions get made in days, and they stick. After that it is craft, to the last frame.
Sixteen years of this, in São Paulo, Madrid and New York. Bring me the brief that matters most.
One room, the right people, one direction everyone signs.
Cut the idea down until it fits in a sentence and still moves you.
Stay in it through casting, edit, grade and type. The detail is the work.
Carry the idea to its final form across every market, format and screen.
I plug into your team or agency as an independent ECD. I set the point of view, build concepts and territories, and guide the work from first idea to final shape.
For agencies and in-house teams who need senior direction on a pitch, a platform or a launch.
An A-team built for the brief. Over sixteen years I’ve built a network of strategists, creatives, designers, directors and producers I know and trust. I lead, assemble the right people and take the work all the way through. One point of contact, no overhead, no retainer.
For brands who want senior thinking and craft without an agency structure.
Strategy, creative and decision-makers in one room for one to five days. You leave with a direction everyone signed, and often a prototype.
For rebrands, global alignment, launches on a deadline.
Beat in practice →
I’m Leandro Bordoni, an independent Executive Creative Director based in Madrid and working globally. For 16+ years I’ve helped brands and agencies turn messy inputs into clear direction and strong work, with culture and craft at the center.
Most recently I spent almost three years at MATTER+ENERGY, first as Executive Creative Director and then as Chief Creative Officer. I joined when we were five people and helped scale the agency to 30+, growing key businesses, leading global projects for Motorola, Suave and Wargaming, and pushing the craft across brand, campaign, social systems and production.
Along the way I helped develop the sprint methodology that became Beat, built to unlock direction fast and align stakeholders without losing depth. Before that I worked across networks and studios in Brazil and Spain.
