Leandro Bordoni
Madrid, Spain
Available worldwide
Independent ECD
Culture, Craft, Strategy.INQUIRES
hola@leandrobordoni.com
+34 662 180 031LinkedIn
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Motorola
Moto Edge Global Concept
Where technology meets personal edge.
What’s Your Edge? reframed the Motorola Edge launch around self-expression rather than specs. Instead of talking about technology in isolation, the campaign spotlighted creators and personalities who push their craft forward, using the Edge as the tool that keeps up with them.
From music to movement to visual art, each story showed how far people can go when they have the freedom, speed, and quality to keep doing what they love. The phone wasn’t the hero. Their edge was.From there we built a sensorial world around the device. The hero visuals treat the phone like a collectable object, shot almost like jewelry, where the Cloud Dancer surface and the Swarovski details become the main characters, not props. Movement pieces evolve that same language into motion: fabrics floating, subtle camera glides, a feeling of weightlessness that matches the emotional brief of the color. Everything is designed so the work can live comfortably in design, fashion and tech contexts without changing its tone.
The Flower Seeker
The Gardener
The Collector
The Skater