When Pantone named Cloud Dancer, PANTONE 11-4201, as Color of the Year 2026, Motorola already had the perfect stage for it: a special edition motorola edge 70, in an exclusive shade developed through their multi year partnership with Pantone, complete with crystals by Swarovski.
Our job was to make sure this did not feel like “a phone in white,” but a full creative universe built around that color.From there we built a sensorial world around the device. The hero visuals treat the phone like a collectable object, shot almost like jewelry, where the Cloud Dancer surface and the Swarovski details become the main characters, not props. Movement pieces evolve that same language into motion: fabrics floating, subtle camera glides, a feeling of weightlessness that matches the emotional brief of the color. Everything is designed so the work can live comfortably in design, fashion and tech contexts without changing its tone.