← All workMotorola · 2025

What’s your edge?

Motorola Edge: What’s Your Edge?

Client: Motorola
Where: Global
Agency: MATTER+ENERGY
Year: 2025
Scope: Brand campaign, 15-second films, Photography, Social

Everyone has an edge. It grows when you keep at it.

Under Motorola’s masterbrand, Razr was the icon people remembered and Moto G was the phone people knew. Edge sat between them, and the audience’s honest question was: what is Edge? It also had to prove it could take a hit without turning into a spec sheet.

What’s Your Edge? answers with people. Everyone has one, it grows when you keep at it, and Edge is built to keep up.

A series of 15-second films, each built on one striking passion. The Flower Seeker hunts wildflowers across the city and ends on a rooftop wearing the crown he made. The Collector builds a sculpture from old televisions that only resolves through his phone. The Gardener’s phone gets knocked into a fountain mid-clip; she pulls it out, takes a selfie, and the hedge she has been trimming turns out to be a swan.