← All workSuave · 2024

Suave Men’s

Suave Men’s Campaign Launch

Client: Suave (Evermark)
Where: New York, USA
Agency: MATTER+ENERGY
Year: 2024
Scope: Four-day sprint, Campaign concept, Film prototype, TV, digital, social, retail

From insight to film in five days.

Suave Men marked the brand’s first men’s campaign in over a decade. It started with a four-day sprint in New York and a sharp, cross-disciplinary team: men’s grooming, social-first creative and beauty culture.

Grounded in consumer data and cultural insight, the sprint aligned the renewed positioning with a clear creative territory. By day four the idea was fully formed. On day five we filmed a low-fi prototype that proved the concept, the tone and the visual language.

Clients sat in the room for every decision, so ideas were stress-tested in real time. The campaign left the sprint as a resolved concept, ready to live across TV, digital, social and retail.

Results

The first men’s campaign in 10 years
From insight to filmed prototype in five days
Part of a full brand relaunch in under 6 months
Cross-functional buy-in from marketing, innovation and leadership

← What’s your edge?Co:Labs Japan →

Next caseCo:Labs Japan →