← All workVoltaren · 2019

Voltaren Stuck in Pain

Don’t Get Stuck in Pain

Client: Voltaren, GSK
Where: Madrid, for Europe, the UK and the Middle East
Role: Senior Art Director
Agency: Saatchi & Saatchi
Year: 2019
Scope: Global campaign, Film, Digital films, Music and sound

Pain turns the smallest moment into a drama.

Don’t Get Stuck in Pain was Voltaren’s major global campaign in 2019, running across Western and Eastern Europe, the UK, the Middle East and more.

The hero film, Pain is Drama, takes ordinary moments, a day at the beach, a dinner date, a workout, a wedding, and lets pain hijack them. Every scene plays as full drama, with the music and sound pushing it to the edge, until Voltaren silences it.

The campaign kept going on digital. Locker Room and Jetski show pain striking out of nowhere and leaving people stuck mid-move. Pain can come from anywhere, so you better be prepared.

Results

Bronze Lion, Cannes Lions 2019, Health and Wellness: Film
Shortlist, Cannes Lions 2019, Health and Wellness Film Craft: Use of Music and Sound Design
Silver, AdForum PHNX Awards, Film: Use of Music

Watch

Pain is Drama, hero film ↗

Locker Room ↗

Jetski ↗

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